Let's Talk Personalization: Why Companies Fail and How to Succeed

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Presented by

Guest: Val Swisher > Host Kevin P Nichols

About this talk

Join us for the first episode of "Let's Talk Personalization" when we speak with global content strategy expert Val Swisher, who just published a book on the topic of delivering personalized experiences at scale. Watch the show to learn the top reasons content personalization efforts fail and to discover strategies and tactics to avoid them. Swisher will make a case for following a proven framework for content personalization that you can use to help ensure success by avoiding the pitfalls discovered by others. You'll leave understanding the role that both content and content strategy plays in successful personalization programs. And, you'll gain clarity on the requirements for standardization to produce individualized content experiences at scale.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.