Let's Talk ContentOps: Myth-busting Personalization's So-called Complexity

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Guest: Jeff MacIntyre > Host: Rahel Anne Bailie

About this talk

Join Rahel Anne Bailie, the host of the new talk show, "Let's Talk Content Operations" for a look into the world of ContentOps viewed through a balanced, tool-agnostic lens. Jeff MacIntyre says personalization doesn't have to be hard. MacIntyre, who has worked with some of the biggest brands in the entertainment industry, is ready to myth-bust the idea that personalization has to be complex. Jeff is behind the progressive personalization method, which gives us a choice of three on-ramps. Come nod along as we discuss the all-too-common pitfalls, and give you some simple alternatives to getting to the personalization outcome that you want, with a content operations twist! "Let's Talk Content Operations" is brought to you by The Content Wrangler and sponsored by Content, Seriously.

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