Connecting Content Systems Using Models and Maps

Presented by

Cruce Saunders and Samuel Erickson

About this talk

In the ever-growing ecosystems of content–disparate, siloed systems lead to massive wasted effort and slow, bloated processes. Organizations with many content systems suffer from an inability to even find and use content constantly, let alone achieve content targeting and personalization across channels. Take control of your content with models and maps that connect content systems. With some planning and configuration, content can seamlessly flow and transform through an efficient content supply chain. Join Cruce Saunders, the founder, and principal of [A], and Samuel Erickson, Semantics Engineer and Product Manager for [A], as they dive into a simplified case study and approach showing how to orchestrate and organize content across systems in a decoupled content supply chain that powers customer experiences with modular content. Takeaways: 1) Learn how to connect existing systems, tools, and content as part of an integrated content supply chain operating on shared content architecture patterns 2) Find out how to improve content throughput, consistency, and strategy efficiency 3) See how content models and supply chain maps provide a shared touchpoint for unifying customer experiences across multiple departments within an organization. This webinar is brought to you by The Content Wrangler and sponsored by [A].
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