A Conversation About Global Digital Asset Management

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Guest: Lisa Grimm > Hosts Patrick Bosek and Scott Abel

About this talk

Join us for a conversation with the Global Director of Digital Asset Management at Novartis, Lisa Grimm, about digital asset management, taxonomy, and moving to structured content. We'll discuss why Novartis is trying to move to a modular content model, the role of change management, and how taxonomy powers digital asset management. Grimm will share her biggest DAM pet peeves and you'll be able to ask questions of her about digital asset management issues. Coffee and Content is brought to you by The Content Wrangler and Heretto, the ContentOps platform for product, reference and knowledge content.

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