How to Become a Data-Driven Documentation Team

In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success. Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement. Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session originally broadcast in February 2020. You'll see innovative examples of how to put data into action, and find out: – How to distinguish between useless analytics and actionable insights – How to supercharge your documentation team’s efficiency – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support