How to Get Better Results From ALL Your Content

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Presented by

Chris Willis, CMO at Acrolinx

About this talk

Content fuels your business. It has a purpose and an expected outcome:  Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it?  Join Chris Willis, CMO at Acrolinx, as he explores the importance and value of content impact. You’ll learn: 1) What impactful content looks like and whether or not your content qualifies 2) Why content impact outperforms basic quality to deliver better business results 3) How technology can help you automate your content improvement And for those who are new to buying software, Chris will offer guidance on how to bring a purchase recommendation to your management.  About Chris Willis — Christopher P. Willis is Acrolinx’s Chief Marketing Officer and is responsible for all aspects of the company’s marketing strategy. Chris is a specialist in Content Impact, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Chris held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI, and Content Impact, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Also, this year, Willis received a Top 100 Marketer Award in the 2022 OnCon Icon Awards.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.