Conducting A Personalization Proof-of-Concept

Logo
Presented by

Joseph Hilger, COO, Enterprise Knowledge > Host: Scott Abel

About this talk

Join us for Coffee and Content with Joseph Hilger, Chief Operating Officer of Enterprise Knowledge, as we discuss what content personalization means, how to apply it in different business use cases, and why it's almost always a good idea to start with a solid proof-of-concept (PoC). Attend this show to discover best practices for implementing a personalization content strategy. Learn how harnessing the power of personalization can transform how employees, partners, and customers interact with your organization. You'll also find out how to prioritize use cases to narrow the focus of a PoC, and why it's imperative to engineer content structure, model metadata, and schema for personalizing content experiences. You'll learn how componentized content and knowledge graphs can help you scale content personalization efforts. Can't make it? Register, and we'll send you a link to watch a recording of the event when convenient. Joseph Hilger has over 20 years of experience leading and implementing cutting-edge, enterprise-scale IT projects. He has worked with various commercial and public sector clients in various industries, including financial services, healthcare, publishing, hotel and lodging, telecommunications, professional services, the federal government, non-profit, and higher education. This webinar is brought to you by The Content Wrangler and Enterprise Knowledge and is sponsored by Heretto, a content operations platform for knowledge management that turns your product content into engaging digital experiences. #personalization #personalizedcontent #customerexperience #contentstrategy

Related topics:

More from this channel

Upcoming talks (48)
On-demand talks (621)
Subscribers (61565)
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.