Conducting A Personalization Proof-of-Concept

Presented by

Joseph Hilger, COO, Enterprise Knowledge > Host: Scott Abel

About this talk

Join us for a presentation from Joseph Hilger, Chief Operating Officer of Enterprise Knowledge, as we discuss what content personalization means, how to apply it in different business use cases, and why it's almost always a good idea to start with a solid proof-of-concept (PoC). Attend this show to discover best practices for implementing a personalization content strategy. Learn how harnessing the power of personalization can transform how employees, partners, and customers interact with your organization. You'll also find out how to prioritize use cases to narrow the focus of a PoC, and why it's imperative to engineer content structure, model metadata, and schema for personalizing content experiences. You'll learn how componentized content and knowledge graphs can help you scale content personalization efforts. About Joseph Hilger: Joseph Hilger has over 20 years of experience leading and implementing cutting-edge, enterprise-scale IT projects. He has worked with various commercial and public sector clients in various industries, including financial services, healthcare, publishing, hotel and lodging, telecommunications, professional services, the federal government, non-profit, and higher education. This webinar is brought to you by The Content Wrangler and Enterprise Knowledge. It is sponsored by Heretto, a content operations platform for knowledge management that turns your product content into engaging digital experiences.
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