The Content Advantage: Context, Content, and Product Sales

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Presented by

Michael Smith, CEO at Zea

About this talk

Join us for a conversation with Michael Smith, CEO at Zea, to explore if OEMs should measure technical content by revenue KPIs. In the era of content marketing, customer support teams are already producing high-quality after-sales content that ranks highly on Google. What if we stopped looking at after-sales as a cost center, and started aligning activities to deliver more value to the customers while driving sales of spare parts and service? We’re looking to seed an open discussion about the pros and cons of measuring after-sales content with revenue KPIs that are typically tied to sales and marketing activities. The Content Advantage is brought to you by The Content Wrangler and sponsored Zoomin Software.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.