The Content Advantage: Understanding Attributes and Taxonomies

Presented by

Heather Hedden

About this talk

The product information we make available to consumers includes characteristics about the things our companies make and sell. We capture these details (things like size, color, and ingredients) in product attribute lists. Attributes help make it possible to distinguish one product from related products in a product family and help us assist consumers in discovering the information they need to make decisions. Attributes help us improve information discovery by — and delivery to — specific audience segments. They represent details about our target audiences. For example, an audience attribute list for a family of health-related products might include: * age group (adults, teenagers, toddlers, infants, newborns) * gender, and * healthcare conditions (diabetes, allergies, high blood pressure) Attributes for a clothing line might include details about like size and fabric but might also contain information about the items: * stretchability * durability * silhouette, and * country of origin On April 12, 2022, join us to chat with Heather Hedden, author of "The Accidental Taxonomist" (Information Today Inc., 2010, 2016). We'll speak with her about the need for — and role of — attributes, facets, and hierarchical taxonomies (and the content capabilities they make possible when implemented thoughtfully). Attendees will learn the differences — and relationships — between attributes and facets and how they relate to hierarchical taxonomies. You'll also discover how attributes relate to metadata and how they are used to help serve up the right content, to the right people, in the correct language and format, at the right time. Hedden will take questions about your taxonomy challenges, so bring a few challenging ones to this online discussion. The Content Advantage is brought to you by The Content Wrangler. The sponsor of the program is Zoomin Software.
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