The Content Advantage: Technical Content Is The Product

Presented by

Kimberly Jeske, Director of Product Content at Cloudflare

About this talk

Join Scott Abel, The Content Wrangler, for a chat with Kimberly Jeske, Director of Product Content at Cloudflare about the changing role of product content. We'll discuss why she believes "technical content is the product" and why it's time we started treating it that way. Thinking about content as a product means consistently following processes much like that of developing a physical product. It has to be purposefully designed, packaged, and tested. We'll talk about the value of post-sales content (customer support, developer documentation, APIs) and the opportunities available to leverage it for maximum impact. Kimberly will talk about her experiences putting a team of product content creators together (including UX writers and content designers) and share ideas and tips you may use to build teams in your organization. The Content Advantage is brought to you by Zoomin Software.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.