Understanding the Business Value of Content-as-a-Service

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Presented by

Sarah O'Keefe > Host: Scott Abel

About this talk

Join us for a presentation from content strategy maven, Sarah O'Keefe, founder and CEO at Scriptorium Publishing. O'Keefe will demystify the concept of Content-as-a-Service (CaaS) and explain why some of the world's most innovative content-producing organizations are investing in it. You'll learn why CaaS matters, and what it takes to deliver content dynamically, on demand, and at scale. This webinar is brought to you by The Content Wrangler and Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.