Why Content Should Be Part of Your Design System

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Presented by

Christine Clifton-Thornton

About this talk

Join us for an interesting discussion with Christine Clifton-Thornton, about the role of content in a design system. Clifton-Thornton leads the global design system team at automated tax compliance software provider, Avalara, and has more than 10 years’ experience in business management and in the design, development, and production of interactive content. On this episode of The Content Advantage, we'll talk to Clifton-Thornton about how the Skylab design system helps Avalara minimize redundant problem solving and provides consistency, helping to build trust with the people who use the company's products and services. We'll take a look at Skylab and discuss the ready-to-use solutions and guidelines it provides Avalara content teams that help them to unify design and language across all customer touch points and experiences — from campaign marketing, to Avalara.com, to product, and beyond. Viewers should expect to learn about the Skylab design system, learn why it's a good idea to include content in any design system, and find out what lessons Clifton-Thornton and team have learned while building this impressive repository for experiences, standards, practices, and content that showcase the voice of the company. Can't make the live broadcast? Register, and we'll send you a link you can use to watch a recording when it's convenient for you to do so. The Content Advantage is brought to by The Content Wrangler and sponsored by Zoomin Software. Zoomin empowers people to independently navigate complex products at work as easily as they use their favorite products at home.

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