Enhancing Content with FAQ and HowTo Markup

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Presented by

Andrea Volpini

About this talk

Join us for Coffee and Content in a chat with Andrea Volpini about leveraging the power of semantic markup — specifically, FAQ and HowTo Schema Markup — to tell search engines exactly what your content is. Volpini, founder of WordLift (software that translates text into the language that Google's search engine speaks), will explore how the company's semantic text editor helps organizations produce relevant and easily findable answers to questions asked by consumers during Google searches. You'll learn how augmenting technical product content with Schema.org markup ensures that Google understands what your content is — and what information you would like displayed to Google users on search engine results pages. Can't make it? Register, and we'll send you a link you can use to watch a recording when it's convenient for you to so do. Coffee and Content is brought to you by The Content Wrangler and Heretto, the ContentOps platform for product, reference and knowledge content.

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