Stop Polluting The Pool With Content Rubbish

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Guest: Ann Handley > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for Coffee and Content with Wall Street Journal best-selling author, Ann Handley, on the lessons she's learned about writing well. Handley, author of the recently revised and re-released, "Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content" (second edition). We'll chat with Ann about ways to improve you written communication, the role of "style", "flair", and "emotion", and why periods finds themselves with less work to do today than in the past. Handley will share the “Writing GPS Framework", a writing methodology that provides a structured approach to planning and organizing written content. Attendees can expect us to chat with Handley about the role of robot writers, the formula for high-quality content, and take your questions about writing well. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the ContentOps platform for product, reference, and knowledge content.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.