A Future Powered By Knowledge Graphs

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Presented by

Michael Iantosca, Senior Director, Content Platforms, Avalara

About this talk

Artificial intelligence, machine learning, dynamic personalization, and content-as-a-service don’t just happen. It’s architected. The next generation of content goes far beyond what the industry has thought of as intelligent content; it advances to what Michael calls cognitive content. Cognitive content is a strategy, an architecture, and an operational model. It enables dynamic, machine-based discovery, mining, analysis, retrieval, assembly, and delivery of non-linear content objects using advanced semantic technologies that rely on predictive relationships between content objects and inbound signals. Chief among these semantic technologies are knowledge graphs. Knowledge graphs take intelligent content to an entirely new genre of applications. Cognitive content combines self-describing content objects with enriched structured metadata and advanced semantic technologies that include taxonomy, ontology, and knowledge graphs. Join us as Michael explains the elements of advanced semantic technologies based on the Semantic Content Maturity Model that unlocks a whole new universe of content applications. Michael will also provide an overview of the Semantic Content Graph Guild, a practitioner-driven industry group that has joined forces to do joint discovery and development. Michael Iantosca is the Senior Director of Content Platforms at Avalara Inc. Iantosca spent 38 of his 40 years at IBM as a content pioneer – leading the design and development of advanced content management systems and technology. At the dawn of the structured content revolution in the early 80s, he led the charge in building some of the earliest content platforms based on structured content. He was responsible for forming the IBM XML team and a member of the workgroup that developed the Darwin Information Typing Architecture. Coffee and Content is brought to you by The Content Wrangler and Heretto, the ContentOps platform for product, reference, and knowledge content.

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