Using Software Off-Label To Make Content Magic Happen

Much like we use medication “off-label” – the way that botox was originally used to treat strabismus (crossed eyes) but is now a beauty-industry staple for wrinkle control — we should be looking at the suitability of software to solve our business problems. Join us for a chat with content operations and content strategy expert, Rahel Anne Bailie, about the concept of off-label software usage. We'll discuss the challenges facing the content industry and why Bailie says it's time to involve the content people, to get an understanding of what they really need, and then look further afield for software that actually does what content people need it to do. This will be an interesting and revealing conversation with one of the content industry's most experienced and innovative thought leaders. Come prepared to ask questions and share anecdotes. Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a platform to create, manage, and personalize enterprise knowledge for any audience, on any channel, in any language. Can't make the live event? Register, and we'll send you a link you can use to watch a recording when it's convenient for you to do so.