Breaking Free From One-Size-Fits-All Documentation

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Presented by

Val Swisher and Fabrice Lacroix > Host: Scott Abel

About this talk

To meet your users where they expect you to be, you must deliver the right content, to the right person, on the right device, at the right time. Simply put, customers are looking for a personalized content experience. For this to happen you must change the way you “do” documentation. This is what Val Swisher, CEO of Content Rules Inc, covers in her book “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivery Personalized Experiences at Scale”. But how do these concepts apply to technical documentation? Is it possible to deliver individualized technical content experiences? In this webinar, Fabrice Lacroix, Founder of Fluid topics will challenge Swisher’s claims in a friendly—yet lively—discussion of what’s possible and feasible today. Best practices will be presented and the audience will be encouraged to ask questions about personalizing technical documentation content experiences. This web discussion is brought to you by The Content Wrangler and sponsored by Fluid Topics.

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