The Content Dilemma: Building Consistency in a Fragmented Content Ecosystem

Presented by

Seth Earley

About this talk

Content and knowledge need to be readily accessible by internal audiences – the employees that are supporting every stage of the customer experience. Done correctly, the way our content and data produce the digital experience can lead to greater customer loyalty. When it is not, it leaves prospects and customers with a negative impression and lost opportunities. Well-structured and managed content can save the enterprise millions of dollars per year. When content is not readily available to internal audiences, costs increase, efficiencies are lost and the resulting situation can impact employee engagement and satisfaction. The dilemma is that in any enterprise, content is created, managed, and applied by different groups and for various functions. Upstream and downstream processes have to be orchestrated to produce a seamless experience but few in the enterprise understand the entire content ecosystem and responsibility lies across stakeholders, functional groups, and departments. While there is no easy solution, in this webinar Seth Earley will talk about the combination of technologies, processes, and methodologies that can significantly impact the state of content chaos. You will learn: 1) The steps necessary to get control of the chaos in a sustainable, cost-effective way 2) How to reduce the friction caused by the inability to reuse content or present that content in the correct content for internal and external audiences. 3) How machine learning approaches for text analytics and content refactoring can improve knowledge and content access up and down the food chain. This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
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