Customer Content Portals – The Key to Competitive Advantage

Presented by

Jim Edmunds, CEO of Ingeniux Corporation

About this talk

Customer Content Portals integrate technical documentation, learning materials, and knowledge assets into a seamless user experience, tailoring content delivery for marketing, sales, and support. They transform what is today a highly fragmented information management process into a unified content strategy that delivers a competitive advantage. Technical content and knowledge assets can and should play a critical role in the customer experience lifecycle – from conversion to acquisition to retention. Yet too often this valuable content is hidden in enterprise silos and disconnected from the customer experience strategy. Join Jim Edmunds, CEO of Ingeniux Corporation, for this session to learn: 1) What a Customer Content Portal is, and what makes it work 2) Core business drivers, ROI, and competitive advantages 3) How a Customer Content Portal breaks down content silos using content strategy to aggregate, curate, and deploy content 4) Real-world examples of Customer Content Portals in action, and why a diverse range of organizations are adopting them 5) Best practices for attaining buy-in from key stakeholders, and how to set yourself up for success This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
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