Content Marketing Strategy Best Practices and Approaches

Presented by

Dennis Shiao

About this talk

When Dennis Shiao launched the Bay Area Content Marketing Meetup in 2015, he didn’t really know what he was doing. Shiao attended presentations and networking events in San Francisco and San Jose and launched a Meetup as a way to gather marketers near San Mateo (i.e., a town in between the two cities). Seven years later, the meetup has 1,800+ global members and hosted 50+ in-person and 85+ online meetups, hosting talks by a U.S. Congresswoman and Joe Pulizzi, Founder of Content Marketing Institute. The meetup helped Shiao build a personal brand and drive business for his marketing agency. In this webinar, brought to you by Ingeniux, Shiao will show brands how they can adopt some of these community-building strategies to drive engagement and inform a content marketing strategy.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.