Omnichannel Needs Content Operations

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Presented by

Noz Urbina > Host: Rahel Anne Bailie

About this talk

Marketers are given the nebulous task to “go do omnichannel” and then struggle to get all the pieces in place. Creating specific content for distinct stages of a customer journey, across multiple products, multiple audiences, and multiple markets can become a daunting task. Without a high-functioning operating model for managing content, it’s easy to get overwhelmed. Noz Urbina discusses how to scale up your omnichannel content production with elegance and efficiency. Bio: Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in content strategy, content marketing, customer journey mapping, and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and founder of the event and community www.OmnichannelX.digital Let's Talk Content Operations is brought to by Content, Seriously and The Content Wrangler.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.