Omnichannel Needs Content Operations

Marketers are given the nebulous task to “go do omnichannel” and then struggle to get all the pieces in place. Creating specific content for distinct stages of a customer journey, across multiple products, multiple audiences, and multiple markets can become a daunting task. Without a high-functioning operating model for managing content, it’s easy to get overwhelmed. Noz Urbina discusses how to scale up your omnichannel content production with elegance and efficiency. Bio: Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in content strategy, content marketing, customer journey mapping, and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and founder of the event and community www.OmnichannelX.digital Let's Talk Content Operations is brought to by Content, Seriously and The Content Wrangler.