How People Read: Lessons Learned From Eye-Tracking & Usability Testing

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Presented by

Kate Moran

About this talk

“People read 20% of what you write: Eyetracking shows us what people read and why." Join Scott Abel, The Content Wrangler, for this 2020 conversation with senior user experience specialist, Kate Moran, of the Nielsen Norman Group. Kate shares how eye tracking works and why it’s relevant to content design. And she shares some results from research findings to help you understand where that 20% number comes from and what it means for content creators. You'll leave with a better understanding of how can you influence what people actually do read. Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Moran has extensive experience conducting user research to guide UX strategy for websites and applications. She provides UX advice to clients from a wide variety of industries, including finance, healthcare, government agencies, eCommerce, B2B, and nonprofit organizations.

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