[Best of The Content Wrangler] Best Practices for Video Creation

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Presented by

John Baker, Content Strategist & Professional Explainer

About this talk

This webinar is a replay of the April 2020 webinar with John Baker as part of The Content Wrangler's Best Webinars Series. How do the folks at Heretto make explainer videos? When John Baker started this journey, he knew next to nothing about anything pertinent to the process: videography, animation, script writing, and audio production were all relative mysteries to him. In this webinar, you get to reap the rewards of his trial and error. Join host Paul Perrotta, The Technical Communication Wrangler, and John Baker, Content Strategist and Professional Explainer, for this handy guide to making the best videos you can, even on a shoestring budget. Learn about the process from start to finish: 1) Should you work alone or part of a team? 2) Should you hire help? 3) What are most common pitfalls associated with this process? 4) How do you write a script that actually explains something to a novice? 5) What are the fundamentals of recording, including lighting, audio, and teleprompter)? Whether you’re a writer, a fledgling videographer, an animator, or simply a marketing department looking to take advantage of the medium of video, this webinar will offer useful tips, practical examples.

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