Name: Let's Talk Personalization — SEO/SEM: Going Beyond Protecting the Brand
Start: 2022-04-06T17:00:00Z
End: 2022-04-06T17:00:54.000Z
Location: BrightTALK
Rating: 4

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

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Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

In digital and content strategy, search engine optimization (SEO) and search engine marketing (SEM) play key roles in getting a customer to a website. But they can also support a brand and build industry recognition by ensuring authoritative content, being an effective use of Schema, and choosing the right organic and paid keywords for folks lower in the sales or customer journey funnel, creating higher conversion rates. 

Given the role SEO and SEM play in driving visitors to digital experiences, these concepts should be a consideration in any personalization strategy. This discussion will tell you why, and provide insights on the following: 

1) The latest thinking on keyword research
2) The role of on-page and off-page SEO
3) Tips for competitive analysis in thinking about SEO
4) Guidance on better link building

Come join Kevin Nichols, the Personalization Wrangler, and his special guest, Frank Watson, for a conversation and learn about SEO, SEM, and personalization, or just to hear the latest thinking on SEO and SEM from an industry veteran.

About Frank Watson:
Frank Watson has been a pioneer in online marketing, watching the digital world move from the Wild West to a hyper-measured and tracked entity. During Web 1.0, he began working with entertainment and gaming companies, later branching out and specializing in affiliate programs. His expertise includes five years on Wall Street. Since then, he has done consulting for a variety of industries including AutoTrader, MTV, and Party Poker. In the case of Auto Trader, he aided in the Due Diligence during their $26 million acquisition of Haystak. Currently, Frank is the CEO of Kangamurra Media, the online marketing firm he co-founded.

"Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.

Let's Talk Personalization — SEO/SEM: Going Beyond Protecting the Brand

Personalization

Lets Talk Personalization

#LTP

#TPW

Brand Positioning

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Manufacturing

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Let's Talk Personalization — SEO/SEM: Going Beyond Protecting the Brand

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