Let's Talk ContentOps: Developments in the ContentOps Landscape

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Guest: Angus Edwardson > Host: Rahel Anne Bailie

About this talk

Could the recent acquisition of GatherContent by the digital asset management platform, Bynder, signify an important change in the landscape of content operations? Until recently, the focus for improvement has been at the delivery end, with the headless CMS the newest focal point for content production efficiency. While the technical communication field has seen significant advances in technologies for enabling content — what used to be called post-sales content — the rest of the industry seems to be catching up. Does this merger between two upstream disciplines — authoring environment management and digital asset management — suggest that content operations is starting to get the attention it deserves? Join Rahel Anne Bailie, The ContentOps Wrangler, and her special guest, Angus Edwardson, Co-Founder and VP of Product at GatherContent, for this lively talk. This show explores how companies are evolving their perspectives on content operations, on the product content side, as well as on the marketing side. These two seasoned professionals will bring some clarity to: 1) How the tech landscape for content operations is changing, and what that could mean for content producers. 2) Why the content industry is ripe for change, and how to frame our arguments around the need for better content production technologies. 3) What it takes to create a complete content operations platform, specifically around product content. "Let's Talk Content Operations" is brought to you by Content, Seriously, and The Content Wrangler.

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