Renewing Customer Confidence and Trust through Content Strategy

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Guest: Margot Bloomstein > Host: Ranjini Srinivasan

About this talk

Join Ranjini Srinivasan, The Content Strategy Wrangler, and her special guest, Margot Bloomstein, brand & content strategy consultant at Appropriate, Inc., for this show. You’ll learn about a new three-part framework for building user confidence through content strategy. You’ll also learn about the ways vulnerability can strengthen trust in a brand, and how empowering your audience is the most valuable way your company can contribute to society. Margot will share inspiring strategies and concrete tactics to improve the ways your organization engages with its audience. About Margot Bloomstein: You may know Margot Bloomstein from content strategy or design conferences where she’s taught workshops and keynoted events for more than a decade. A working content strategist for more than 20 years, she’s consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s. She’s the author of the industry mainstay Content Strategy at Work and the new Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. “Let's Talk Content Strategy” is brought to you by The Content Wrangler.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.