Let's Talk Personalization: Personalization, Localization, and Content

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Guest: Loy Searle > Host: Kevin P. Nichols

About this talk

In an increasingly globalized world, personalizing content continues to be a constant challenge. On top of the usual challenges that come with personalization, one must consider translation, cultural norms, and other factors that develop familiarity among a local population. For this episode of "Let's Talk Personalization," join Kevin Nichols, The Personalization Wrangler, and his special guest, Loy Searle, Senior Director of Globalization and Localization at Workday. Loy will explain how her organization combats these challenges. See how a Fortune 500 company is able to scale its personalization processes without sacrificing localization. Loy Searle has been a globalization and content industry leader for 20+ years. In the ERP industry, her teams pioneered single-sourcing content strategies and built extraordinary integrated global CMS/terminology solutions. At Google, she led Global Production and Language Services. Her focus was speed-at-scale — turning language quality around while shortening time to market. At Intuit, her team built a scalable globalization and innovative content foundation to support market expansion. At Deluxe, her team transformed their practice to support the Entertainment industry’s digital transformation. As past President of Women in Localization and board member, Loy is committed to the localization / globalization industry and the advancement of women within it. Today at Workday, Loy’s team is building a Localization and Globalization CoE to scale and support the company’s expansion goals. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
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