Case Study: ContentOps for Product Content

Sometimes the best operating models for content come from the geekiest of places. It makes sense, actually, because the more that the content developers understand about the technical side of producing content, the more able they are to look for efficiencies that will exponentially improve their operating models. This brings to light some of the factors that go into figuring out how to up your tech game while retaining the richness of the authoring environment that allows content developers to manipulate content in time-saving, quality-centric ways.  Join Rahel Anne Bailie, The ContentOps Wrangler, and her special guest, Andrew Nhem, as he shares what promises to be a rather unique outlook by his workplace, Balena, on how to run a tight ship. Audience Takeaways: 1) What happens when a company treats content like any other product on its platform. 2) How to use systems thinking to build a content protocol and operating model that delivers rich feedback and iterative improvements. 3) How this content operations model drives collaboration internally and externally (with their users and open source community). "Let's Talk Content Operations" is brought to you by Content, Seriously and The Content Wrangler.