How Great Writing Builds Great Brands

Presented by

May Habib, CEO of Writer

About this talk

Consistent brands are worth 1/3 more than their competitors.  But the actual language that drives differentiation — from core messaging to canonical terminology — is still the purview of a very small number of writers at most organizations. When a brand is the sum of every microinteraction a user has with a company, that’s not going to cut it.  The very best content teams have figured out how to enable a lot more people to serve the brand with great writing. In this webinar, learn how brands like Twitter, Intuit, and UnitedHealthcare define, enforce, and scale content programs with brand language to win market share.  This webinar is brought to you by The Content Wrangler and Writer.
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