Let's Talk Personalization: Balancing Global & Local Content for Personalization

Content personalization proves challenging when a company serves the needs of a global audience. Designing global content for a diverse, international audience requires catering to specific demographics to ensure success. Leveraging a set of preliminary blueprints can also help. During this episode of "Let's Talk Personalization," B2B marketing expert Pam Didner joins Kevin Nichols and shares best practices for balancing global and local needs to achieve effective personalization. Didner will offer ideas for prioritizing planning campaigns and budgets. She'll also talk about ways to establish the appropriate level of collaboration for creating content editorial plans and content localization strategies. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.