Let's Talk Personalization: Content Strategy in Product Marketing

Let's face it: marketing people and content strategists don't quite see eye to eye. The former relegates content strategists to the content-writer club. While the latter see marketing as superfluous, loud, and oblivious of user needs. Product marketing, by virtue of being rather close to product development, is close to the end users of the product. This endows product marketers with the opportunity to influence the product roadmap before they communicate the value proposition to the users. Product marketers who use the content strategy mindset are better positioned to meet the multifarious demands of this role. Join Kevin Nichols, The Personalization Wrangler, and his special guest, Anusha Jha Rohom, Lead — Product Marketing at Freshworks for this lively conversation. "Let's Talk Personalization" is brought to you by The Content Wrangler and sponsored by AvenueCX.