Why Metadata and Taxonomy Matter

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Guest: John Horodyski > Host: Scott Abel

About this talk

Join Scott Abel, The Content Wrangler, for this relay of a February 2022 chat with digital asset management and metadata ace, John Horodyski, managing director of innovation platform, Salt Flats, about content capabilities made possible when organizations take full advantage of the power of taxonomies. We’ll discuss how savvy organizations leverage the descriptive power of metadata and combine it with the classification capabilities made possible by enterprise taxonomy to develop content experiences at scale. John will help you understand why the winners in the digital era will be those who can harvest competitive insights and knowledge from access to strategic data and collective intelligence techniques. He’ll argue that a solid metadata strategy, metadata models, and an enterprise taxonomy can help your organization take full advantage of technologies like machine learning, artificial intelligence, and conversational commerce. The Content Advantage talk show is brought to you by Zoomin Software and The Content Wrangler.

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