Let's Talk ContentOps: Evidence-Driven Content Strategy: Ask Us Anything

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Panelists: Cruce Saunders, Mirhonda Studevant, and Adrian Kingwell > Host: Rahel Anne Bailie

About this talk

Measuring success can be a real challenge for content teams, but with the right framework, it is possible to use data to optimize and improve the quality and volume of content you are creating. Evidence-based work involves some sort of analytics that can be interpreted to improve content performance, but there is a need for a strong framework to ensure that the supply chain can weather the ups and downs of production variations. A large part of content operations is educating stakeholders about the components and stages for a successful program. Depending on their vantage point, leaders often want to jump directly into one component (often technology), at the expense of other aspects. Even if it’s not your official role, you can serve as a content champion and trusted voice to help advocate for long-term content goals. Join Rahel Anne Bailie, The ContentOps Wrangler, and her panelists, Cruce Saunders, Found and Principal at [A]; Mirhonda Studevant, Programs Manager of Knowledge Management at LinkedIn, and Adrian Kingwell, CEO at Mezzo Labs for this exciting discussion. The audience will learn 1) Multiple ways to look at content effectiveness 2) How to use analytics to your performance advantage 3) Creating effective content supply chains "Let's Talk Content Operations" is brought to you by Content, Seriously, and The Content Wrangler.

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