How Taxonomy and Metadata Drive Content Personalization

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Presented by

Rebecca Schneider > Host: Scott Abel

About this talk

Are you considering implementing personalization? Have you already done so, but it isn’t performing as expected? How are taxonomy and metadata figuring into your personalization strategy? Taxonomy and metadata are important to effectively drive personalization. During this presentation, Rebecca will focus on: 1) Taxonomy and metadata basics 2) What happens when you don’t consider taxonomy and metadata as part of a personalization strategy 3) Why taxonomy and metadata are essential elements of a personalization strategy 4) How to incorporate taxonomy and metadata into your personalization efforts "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.

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