Content Analytics: 5 Ways To Measure What Matters

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Presented by

Angie Vaughn and Colleen Jones

About this talk

Of the one-third of content teams that measure content effectiveness regularly, those teams that do so report the most success. To help you break through this threshold and support content performance success, Angie Vaughn and Colleen Jones of Content Science will define content effectiveness and discuss — at least — 5 ways to measure what matters. During this free, one-hour web presentation, you'll learn about a robust content effectiveness measurement tool called ContentWrx — software that can help determine how a piece of content performs on particular platforms. Obtaining and understanding content performance data enables you to decide how to use it to best engage your audiences, extend the lifetime of your investments, and even create derivative content. The presenters will also share resources to kick-start your journey toward producing more meaningful content measurements. The Content Wrangler, Content Science, and Heretto bring this online event to you.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.