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[Research Findings] Technical Support Sites: Challenges and Opportunities

Presented by

Angie Vaughn and Elizabeth Mendes

About this talk

Guidance. Support. Training. Self-service. Sales. Oh my! Technical product information (the type you'd find on customer support and knowledge base websites) serves many vital functions in modern customer experiences. But, customer experiences vary, as do the capabilities of content organizations to provide their customers with content experiences that delight, impress, and satisfy them. This free, one-hour presentation from Angie Vaughn and Elizabeth Mendes examines the latest challenges and opportunities for content teams attempting to build the best customer support content experiences possible. This presentation showcases the latest research from The Content Wrangler, Content Science, and Heretto. The study examines the challenges facing organizations attempting to build exceptional digital experiences for prospects and customers who need access to technical product information. The research also aims to spot opportunities for making customer support content, user assistance, step-by-step procedures, product documentation, video lessons, chatbot conversations, knowledge base articles, and more accessible to consumers under one digital roof. The Content Wrangler, Content Science, and Heretto bring this online event to you. This event was rescheduled from an earlier date.
The Content Wrangler

The Content Wrangler

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Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.
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