Leveraging Marketing Content in Technical Documentation

Presented by

Laura Coursen > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us on April 6, 2023 for Coffee and Content with Laura Coursen, staff technical writer at GitHub. We'll chat with Coursen about how her team works in tandem with the growth marketing department to leverage marketing "calls to action" inside of technical documentation deliverables. On this episode, we'll help you to understand how the strategic use of marketing content inside of technical product information (like support content) can help build awareness of — and develop interest in — revenue-generating products and services. You'll learn why deeply understanding the journey that information-seekers must endure can help you determine where marketing content will improve the customer experience while serving business needs. You'll learn about GitHub's philosophy concerning the addition of marketing calls to action in product documentation and you'll find out why it's essential to measure impact to prove the value of the approach to management. You'll find out what GitHub discovered about the effectiveness of the approach and you'll learn how they use the data they collect to determine which products and services their documentation site users find most compelling. Register: https://www.brighttalk.com/webcast/9273/557691 Can't make it? Register, and we'll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto.
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