Name: Leveraging Marketing Content in Technical Documentation
Start: 2023-04-06T15:00:00Z
End: 2023-04-06T15:01:00.000Z
Location: BrightTALK
Rating: 4.8

The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

TBD

“Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

Let's Talk Personalization — Ep 6

TBD

Let's Talk ContentOps is brought to you by The Content Wrangler, Scriptorium Publishing, and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

Let's Talk Content Operations — Episode 6

[Let's Talk Technical Documentation E6] TBD

TCW Webinar

Join Eeshita Grover, an experienced content strategy leader, for a free 90-minute online course titled "Key Performance Indicators in ContentOps Management."  This workshop can help you to integrate your content strategy seamlessly with your product strategy to boost the impact and effectiveness of enterprise content.

"Key Performance Indicators in ContentOps Management" will help you zero-in on the metrics that define the success of content strategies. This workshop is designed to empower you to measure, analyze, and interpret key performance indicators (KPIs) that directly impact product adoption and customer engagement.

You will gain an understanding of essential content success KPIs, including but not limited to:

Impact on Product Adoption: Learn to track user actions, such as clicks and purchases, to evaluate the influence of content on buying behavior.

Engaged Time/Dwell Time: Discover the significance of measuring how long visitors stay engaged with your content, an indicator of content relevance and effectiveness.

Audience Segmentation: Learn to segment audiences for targeted content delivery and improved user experiences.

Visitor Metrics: Analyze data on new and returning visitors to gauge content reach and retention.

Trend Comparisons: Discover how to connect disparate data points and observe emerging trends that inform strategic decisions.

Recirculation Rate: Explore how to monitor users’ content journeys to optimize pathways and enhance content recirculation.

Case Deflection/Self-Service: Learn to measure the effectiveness of your content in enabling self-service capabilities, reducing support overhead and improving user satisfaction.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording.

Brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

[Workshop] Key Performance indicators In ContentOps Management

Let's Talk Personalization — Ep 5

Heretto Case Study — TBD

Coffee and Content — Topic TBD

API Docs — Topic TBD

Let's Talk Content Operations — Episode 5

Let's Talk Technical Documentation E5

Coffee and Content — TBD

Join us on April 6, 2023 for Coffee and Content with Laura Coursen, staff technical writer at GitHub. We'll chat with Coursen about how her team works in tandem with the growth marketing department to leverage marketing "calls to action" inside of technical documentation deliverables.

On this episode, we'll help you to understand how the strategic use of marketing content inside of technical product information (like support content) can help build awareness of — and develop interest in — revenue-generating products and services. You'll learn why deeply understanding the journey that information-seekers must endure can help you determine where marketing content will improve the customer experience while serving business needs.

You'll learn about GitHub's philosophy concerning the addition of marketing calls to action in product documentation and you'll find out why it's essential to measure impact to prove the value of the approach to management. You'll find out what GitHub discovered about the effectiveness of the approach and you'll learn how they use the data they collect to determine which products and services their documentation site users find most compelling.

Register: https://www.brighttalk.com/webcast/9273/557691

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto.

Leveraging Marketing Content in Technical Documentation

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