The Machine Translation Sommelier and The Paradox of Choice

Join us for Coffee and Content with Renato Beninatto, one the most experienced and accomplished experts in the translation, localization, interpretation, and language services industries. We'll chat with Beninatto about the complex nature of machine translation and how it requires a deep understanding of a variety of techniques, methodologies, standards, and technologies. We'll discuss the "Beninatto Theorem" and examine the role of "the paradox of choice," where too many options can lead to stress and misinformed decision-making. Beninatto will introduce the need for an "MT Sommelier" — a consultant that compares, evaluates, and ranks machine translation solutions based on specific use cases and advises clients on the best selections. You'll leave with an appreciation for the complexities of machine translation and you'll some ideas about how to define a machine translation strategy. Renato Beninatto is a highly regarded professional in the field of language and localization. With over 20 years of experience in the industry, Renato is a respected thought leader and has been recognized for his contributions to the advancement of the field. He has a deep understanding of the challenges faced by organizations in today's global marketplace and has dedicated himself to helping companies achieve their language and localization goals. Can't make it? Register, and we'll send you a link you can use to watch a recording of the show when it's convenient for you. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the ContentOps platform for product, reference, and knowledge content.