Convincing Leadership To Do Content Right

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Guest: Meghan Casey > Hosts: Patrick Bosek and Scott Abel

About this talk

There are a lot of mediocre content solutions. But good enough is seldom sufficient. Getting content right involves NOT skipping steps and looking for ways to save money by ignoring best practices and lessons learned by others before you. Creating exceptional content experiences involves doing it right — but you’ll need management support. Join us for a chat with Meghan Casey, the author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, and the owner of Do Better Content Consulting about ways to convince management to invest in content production improvements. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.