Selecting Between Two Types of Content Strategy

Presented by

Guest: Andy Crestodina > Hosts: Patrick Bosek and Scott Abel

About this talk

We chat with Andy Crestodina, founder of the web design shop, Orbit Media Studios, about a fundamental difference in content programs. It's one of the biggest choices for the strategist. It all comes down to this question: "To news or not to news?" Surprise! Most "newsletters" don't publish news at all. But they can still find huge success. We will guide you through the pros and cons of the two approaches and the implications for marketing. • Which channels work best for promoting which topics? • How is resource planning different for these two models? • What are the UX and conversion implications? • What about calls to action? Join veteran content professionals in a conversation about rarely discussed, but foundational question in content marketing. Can't make it? Please register, and we'll send you a link to watch a recording whenever convenient. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.