UX: Selling The Value Of The Outcome, Not The Process

Join us for Coffee and Content with Jared Spool, a usability, software, design, and research expert. We'll chat with Spool about the lessons he's learned over the decades, selling the value of improving the user experience to management at some of the world's most well-known brands. As the founding principal of User Interface Engineering (UIE), a user experience design school solely aiming to make user experience (UX) designers everyone wants to hire, Spool knows what sells. He's been winning over stakeholders and upper management for years by focusing on selling the vision of a better future. During this episode, you'll leave with an understanding of why selling better outcomes trumps selling process improvements. You'll discover the power of the vision — the promise of a better future. You'll learn ways to uncover the most valuable UX benefits that will nudge leadership in the right direction without overwhelming them with unnecessary minutiae. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.