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Better Customer Experiences Require Better Content

Presented by

Heretto

About this talk

Join us for Coffee and Content with Hilary Marsh, an experienced content strategist, to learn how content is crucial in delivering remarkable customer support experiences. Consumers demand fast and easy answers, and high-quality, relevant, and accessible content is key. Marsh will discuss why "Better CX requires better content" and the characteristics and benefits of a "content-first" approach that prioritizes content over form. She'll also emphasize the importance of "core content" that meets audience needs and is easily accessible. Don't miss this opportunity to enhance your customer support strategy! Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler, and Heretto, the #ContentOps platform for product, reference and knowledge content.
The Content Wrangler

The Content Wrangler

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Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.
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