Providing Content at the Moment of Engagement

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Guests: Andrew Hellman and Todd Wright > Host: Scott Abel

About this talk

Join us for a case study exploring how Allstate works to provide just-in-time information to thousands of commercial insurance agents and customer support personnel. Led by Allstate representatives, Andrew Hellman, Strategic Sales and Effectiveness Leader, and Todd Wright, Strategic Integration and Field Effectiveness Leader, this case study will examine the improvements Allstate has made to its content production capabilities as a result of adopting component content management and modularized XML content. You'll also hear about the insurance company's plan for the future to deliver just-in-time learning to those who need it and you'll find out what the Allstate team learned about advocacy and why it's a necessary, continuous, never-ending effort. Can't make it? Register, and we'll send you a link to watch a recording when convenient. This case study is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.