Transforming The Impact Of Self-Service Assistance

In the era of Digital Transformation, businesses are shifting towards digital-first, mobile, and social delivery of products and services, fundamentally changing their customer engagement approach. Cloud and subscription-based models reshape customer shopping, purchasing, and payment behaviors. To successfully navigate this transformation, businesses must adopt a new customer engagement model that relies on content to deliver exceptional experiences throughout the customer journey. User assistance and technical content teams possess valuable systems knowledge, operational expertise, and critical contributions to this endeavor. However, they might need to involve themselves in the conversation proactively. Join us for a discussion with Darryl Tewes on how technical content-producing user assistance teams can leverage digital transformation to: * Shape an enterprise content strategy that benefits customers * Establish a direct connection between content, operations, and revenue * Map the customer journey and deliver relevant content at each phase * Increase credibility and influence by linking techcomm content to revenue Darryl Tewes is a seasoned enterprise user assistance and technical publications team leader with over a decade of experience delivering product content for renowned companies like Oracle, Sun Microsystems, and InQuira. His expertise spans user assistance, technical publications, content strategy, NLP, and LLMs (Natural Language Processing and Large Language Models), with a particular interest in the intersection of user assistance, knowledge management, and self-service. This webinar is brought to you by The Content Wrangler and Content Science and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.