Targeted Content: The First Step Toward Personalization

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Guest: Robert Rose > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for Coffee and Content as we chat with content strategy and content marketing expert, Robert Rose, about the issues impacting the development of personalized content experiences. We'll hear from Rob about the need to recognize the difference between aiming content at individual people versus targeting groups of people who share some common characteristics. We'll discuss the difference between personal and personalized and examine why Rob says we confuse personalized content for personal experiences. In addition, we'll explore ways organizations can create content experiences that are as welcoming as the experience diners have at their favorite restaurants. Coffee and Content is brought to you by The Content Wrangler and Heretto, the ContentOps platform for product, reference, and knowledge content. Can't make the live event? Register anyway and we'll send you a link you can use to watch a recording of the show when it's convenient for you to do so.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.