Content Governance: What You Say, and How You Say It, Matters

Presented by

Paul Bongers, VP Strategy, Acrolinx

About this talk

During the process of content creation, writers often influence what you say and how you say it. Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion.  Join Paul Bongers, VP of Strategy for Acrolinx, to uncover a more deliberate way of creating content that brings science to the art form. You’ll learn how to: 1) Impact conversions at the moment of content creation 2 Scale your communication guidelines across the business 3) Measure the impact of better content This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.

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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.