Building Trust Through Tailored Content

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Guest: Margot Bloomstein > Host: Kevin Nichols

About this talk

For the most effective personalized content experiences, brands need to go beyond just relevant content — they need to demonstrate to their potential and existing customers that they are trustworthy. When cynicism undermines trust in every industry sector, how can brands establish credibility? In this episode of “Let’s Talk Personalization,” Kevin P. Nichols, The Personalization Wrangler, will be joined by brand and content strategy expert and critically acclaimed author, Margot Bloomstein, the principal of Appropriate, Inc. We will be talking about Margot’s book, “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap,” on how brands can build real trust with their audiences and the factors required to do so. The discussion will center around her latest thinking on a framework that comprises voice, volume, and vulnerability. Margot will share the companies and organizations that demonstrate why and how such a framework works, and we will discuss why trust is an essential element in any personalized content experience.    About Margot Bloomstein:   Margot Bloomstein is one of the leading voices in the content strategy industry. In addition to Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, she is also the author of the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.
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