On "Let's Talk ContentOps," we’ve talked a lot about how to find an efficient operating model for content — usually text-based enabling content known as informational, retention, or post-sales content. It’s now time to talk about the content on the other side of the house: that is, the mixed visual and text content known as persuasive, romance, or pre-sales content.
Known as creative operations, it’s the production of visual assets, bringing creativity to an operational model built for efficiency. The content producers may work side-by-side in an organization, but their requirements, processes, and outcomes diverge wildly. And yet there are some eerie parallels that bring these two areas into focus in a layered way.
Join Rahel Anne Bailie and her special guest, Tom Sloan, for this pre-recorded talk show.
Attendees will come away with definitions for both content operations and creative operations, a comparison of the similarities and differences between the two disciplines, and an understanding of when they can work together and when they’re better off in their own operating models.
"Let's Talk Content Operations" is brought to you by The Content Wrangler and Content, Seriously.